Media Is Unavoidable

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David Lynch, the acclaimed filmmaker that has created a cult following with his own brand of dark surreal narratives, is caught in a bind. Where he's spoken out against product placement in films, he's made his voice loud and clear on the subject. Lynch, even in his bold stance, is still met with the unavoidable hypocrisy that exists from this Youtube clip.
You can view the original clip on Youtube as well, and using your Iphone. As much as Lynch wants to keep his visionary films true, he must accept that film is a form of media and media is ubiquitous. It is now everywhere, as is technology, and the irony of showing this clip on an Iphone demonstrates that. Media is not only everywhere, but it is unavoidable.
We must follow the more balanced approach of Silverstone, who praises and criticizes equally. David Lynch can certainly tell us to not watch his film on an Iphone, but it is his message that is shown to us through these lesser forms of media. Even Lynch's rant is advertising. Even in his puritanical message, he is still telling you to see his new film. To not engage with media is impossible, and to preach of the flaws of media on a Youtube video will only reveal the ironic hypocrisy of your message.